Lyndsey Douglas Lender

Lyndsey Douglas Lender

Director, Customer Insights & Strategy @Walmart

New York, NY, US
EMAILS
l••••••••@walmart.com
MOBILE NUMBERS
+19•••••••58

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WORK HISTORY

May 2025 — Present

Director, Customer Insights & Strategy @Walmart

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Hoboken, NJ, US

Insights Consulting - Entertainment, Toys, & Seasonal (ETS), Home, Hardlines, and Fashion Merchandising & Retail Marketing

EDUCATION

2010 — 2014

Washington University in St. Louis

Bachelor of Science in Business Administration, Majors in Marketing and Accounting; Minors in German and Communication Design

2012 — 2012

The Goethe-Institut

German Language and Cultural Studies

2011 — 2011

WHU - Otto Beisheim School of Management

International Business

ABOUT LYNDSEY DOUGLAS LENDER

Consumer insights and marketing professional with career experience in CPG and marketing research consulting. I have worked closely with brand teams spanning food, personal care, home care, and OTC industries to optimize launch plans for new products and line extensions, restage brand platforms, expand into global markets, revamp advertising positionings, and optimize distribution, trade, and pricing strategies. I have worked with P&L\'s for food brands and partnered with various departments cross-functionally, including sourcing, sales, and R&D. I am excited by analytical and strategic thinking.

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