Lyndsey Boyle

About Lyndsey Boyle

VALUE PROPOSITION I am highly effective in merchandising and procurement, with experience developed over a series of roles for a billion dollar company. My success is driven by my ability to direct sourcing and manage relationships with suppliers and manufacturing partners. SUMMARY Engaging merchandising and procurement leader possessing a winning blend of skills in design, curation, and negotiation, with a history of building compelling collections that sustain strong revenue and market share. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and effort with organizational objectives. LEADERSHIP HIGHLIGHTS With Zulily, leads the development and expansion of women’s apparel collections, with experience in multiple categories. Currently manages all procurement for one of the company’s largest accounts. Met the challenges of the COVID-19 pandemic to achieve positive YOY growth from 2020 to 2021, and currently maintaining 45% YOY growth in 2021 YTD.

Experience

1. Merchandizing Manager - China Marketplace

   Zulily

   Jan 2023 — Present

   Collaborated with key stakeholders on the development, planning, and execution of the company\'s China strategy, aligning with top-line divisional goals to achieve profitability targets. Effectively managed a portfolio accounting for 43% of the China organization\'s volume, spanning various categories, including home, hardlines, accessories, and apparel. Managed a team of US and China team members, consisting of up to 18 professionals, including assistant buyers to senior buyers. Employed adaptive leadership strategies to harness their strengths and encourage creative synergy. Spearheaded change management efforts during a company acquisition, coaching team members into new roles, guiding them towards new goals, and achieving positive results that outpaced the overall business. Achieved a 40% increase in contribution profit dollars through strategic planning involving category mix, assortment optimization, and leading my team in costing negotiations for promotion strategy.

Education

• University of San Diego

  Bachelor of Business Administration (BBA)

  1999 — 2003

• Seattle University

  Executive MBA, Business Administration and Management, General

  2022 — 2024

• University of San Diego School of Business

  Bachelor's degree, Business Administration and Management, General

• University of San Diego

  Bachelor's degree, Business Administration and Management, General

  1999 — 2003

• Saddleback College

  Certificate, Fashion Design

  2003 — 2006

• The Art Institutes

  BA, Fashion Design

  2008 — 2009