Lyndsay Gaiss
Global Social Media Specialist for LEGO
- Role
- Global Social Media Specialist for Lego at MRM
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Lyndsay Gaiss
I am a motivated, attention-detailed worker who studied User Experience (UX) at Michigan State University with a career in Social Media Marketing.
Experience
Global Social Media Specialist for Lego
Feb 2025 — Present
Ensure all content on both the F1 and Global LEGO TikTok channels aligns with brand objectives and effectively engages the U.S. LEGO core audience prior to publication- Support the final review and scheduling of posts on multiple accounts for Instagram, Facebook, YouTube, and Pinterest, maintaining accuracy, brand consistency, and overall content quality- Review and refine content for grammar, tone, and adherence to platform best practices, ensuring a cohesive and high-quality viewer experience- Edit and assemble short-form video content using approved assets—adding engaging on-screen text, captions, music, and thumbnails—to produce polished, platform-ready videos for approval and release- Deliver proactive feedback and creative recommendations to enhance audience engagement, retention, and overall performance across both TikTok channels- Coordinate closely with cross-functional teams to streamline the content approval workflow and ensure timely publishing.
Education
Michigan State University
Experience Architecture , UX/UI
2018 — 2022
Brighton High School
High School Diploma
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