Lyndon Pinto

About Lyndon Pinto

As an award-winning marketing leader with 15+ years of experience in digital strategy…

Experience

1. Senior Brand Marketing Manager

   Tata Capital

   Oct 2022 — Present · Mumbai, IN

   I am responsible for shaping a distinctive brand presence across multiple platforms, driving engaging digital conversations, and leading award-winning campaigns. My role involves managing strategic brand extensions and introducing specialist partners for influencer marketing, media planning, and ORM, ensuring alignment with business goals. I also handle crisis management, ensuring audit compliance, and enhancing risk management.Achievements:• Launched award-winning campaigns like Loan No Loan (Sammie Awards: Best Social Media Campaign & Best Use of Creators/Influencers), Dinner Table Conversations (ET Digiplus Award: Best Social Media Content), and Desh Kaun Chalata Hai (Impact Influencer Awards).• Introduced Tata Capital\'s first-ever IP-based influencer campaign (Loan No Loan), a social experiment (Desh Kaun Chalata Hai), and Suno Sabki Karo Dil Ki with Jamie Lever, a parody-based campaign on reasons why people are pressured into not pursuing their dreams.• Played a key role in campaigns such as Dinner Table Conversations and Women’s Premier League-Game Bolega, challenging societal perceptions and boosting brand visibility.• Reduced customer response time from 24 hours to under 1 hour through streamlined ORM processes.• Delivered highest industry benchmarks for reach and frequency across brand campaigns.• Executed AI-based media optimization, boosting digital performance by over 50X.• Developed a robust crisis management strategy, recognized as part of Deloitte\'s Audit and Risk best practices.• Introduced new content strategies for platforms like Instagram, LinkedIn, YouTube, and Quora, establishing a unique brand identity.

Education

• University of Mumbai

  Bachelor of Arts, Psychology

  2003 — 2008

• UCLA Anderson School of Management

  PGP Pro, Business Administration and Management, General

• Mumbai Educational Trust (MET)

  ADMM, Management - Advertising & PR

  2009 — 2010

Skills

• Creative Writing
• Copywriting
• Corporate Communications
• Digital Strategy
• Content Development
• Social Media Marketing
• Marketing Communications
• Social Media
• Brand Management
• Content Strategy
• Marketing Strategy
• Media Planning
• Integrated Marketing
• New Media
• Online Advertising
• Press Releases
• Digital Media
• Marketing
• Content Writing
• Digital Marketing
• Advertising
• Public Relations
• Internal Communications
• Media Relations