Lyndie Otoole
Director of Marketing Strategy @Mspark
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WORK HISTORY
Director of Marketing Strategy @Mspark
Mspark is a B2C marketing services company, specializing in driving Rural Market brand growth and customer engagement strategies. In my role as Director of Marketing Strategy, my focus is on understanding client operating models and needs, leading competitive intelligence gathering, designing corporate account strategy solutions, researching new markets, and producing competitive market insights and sales materials. I lead a team of four Marketing Strategists, as a department our mission is to provide our National and Local Sales teams with the industry and client insights/data they need to be successful. The Mspark portfolio of clients includes retail, financial, insurance, healthcare, CPG, restaurant, personal care, telecom, e-commerce, and home services providers across the U.S.
EDUCATION
University of Redlands School of Business & Society
Master of Business Administration - MBA
California State University, Fullerton
BA, Communications
ABOUT LYNDIE OTOOLE
Strengths-based Marketing & Sales Growth Leader - Data-Driven & Enterprise Sales with…
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