Lyndi Bascom Smith
Chief Marketing Officer | Brand and Communications Strategist
- Role
- Chief Marketing Officer at Young Living Essential Oils
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Lyndi Bascom Smith
Producer. Connector. Optimist. Passionate about connecting cause-driven brands with like-minded consumers. 20 years’ experience in B2B marketing including dedicated time creating brand, product, and communication strategies, directing award-winning marketing content, deploying scalable marketing and messaging programs, and establishing marketing metrics to support business objectives. Strong entrepreneurial minded professional with extensive knowledge in mentoring a global approach. Producer: • Developed brand and marketing strategies that grew a company from $350M to $2B in revenue • Drove three successful rebrands to completion meeting market changes and consumer needs • Enhanced and relaunched website and shopping platform six times increasing sales and awareness by 200%+ • Successfully launched over 250 wellness products and digital services lifting sales each time • Effectively managed multi-million dollar budgets always reducing overall spend, often by millions Connector: • Led yearly business planning strategy sessions with companywide global VPs and SVPs delivering the framework for the company’s business plan • Conducted monthly all-hands meetings for companywide Directors, VPs and SVPs creating alignment and collaboration • Established myriad cross-functional processes and execution plans to ensure flawless delivery of projects and programs Optimist: • Reached 7 million individuals globally with life-changing products • Earned dozens of awards in marketing and customer relations • Won Stevie Award for Women of the Year in Advertising, Marketing and PR • Featured in Utah Valley Woman in Business and Utah Business Magazine
Experience
Chief Marketing Officer
Mar 2022 — Present · US
Steward of Young Living\'s brand story and experience. Creates and executes marketing strategies and vision to support Young Living’s goals while driving brand awareness and revenue growth. Builds the brand story and visuals to reach new audiences and increase brand affinity. Motivates a team of professionals to perform at their best.
Education
Utah Valley University
Bachelors of Science, Business Management
2013
Payson High School
General Studies
1998 — 2001
Utah Valley University
Associates of Applied Science
2007
Mountainland Technical College
Certified Nurses Assistant
2000 — 2001
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