Lynden Frank

About Lynden Frank

As an Assistant Media Planner at Campbell Ewald, I have been developing and executing successful multicultural paid social campaigns for clients in various industries for over a year. I have a strong understanding of digital media tools and platforms, such as TikTok, Meta, and YouTube, and I can optimize campaign activities and deliver exceptional results using Excel and Design Thinking skills.In my previous roles, I have gained valuable experience in product coordination, strategic insights, and office administration, managing social media presence, conducting consumer research, and facilitating communications and customer engagement. I have also completed multiple certifications and courses to enhance my professional development and stay updated on the latest trends and best practices in the media industry. I hold a Bachelor of Arts degree in Business/Corporate Communications from Baruch College and I am fluent in Spanish.My mission is to create impactful and inclusive media strategies that reach and resonate with diverse audiences and drive positive outcomes for my clients and my company. I am passionate about learning new skills, collaborating with cross-functional teams, and confronting bias and challenges in the media landscape. I am always looking for opportunities to grow and contribute to the media services department and the broader organization.

Experience

1. Associate Media Planner

   Critical Mass

   Nov 2023 — Present · New York, NY, US

Education

• Kingsborough Community College

  Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies

  2018

• Baruch College

  Bachelor of Arts - BA, Business/Corporate Communications

  2019 — 2020