Lynda Lamraoui
Chief Marketing Officer @GRDF
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WORK HISTORY
Chief Marketing Officer @GRDF
Paris, FR
Gathering marketing, digital and customer knowledge teams into a new marketing direction - Grow, harmonize and implement marketing strategy by building consistent, efficient and agile marketing approach - Improve customer satisfaction, maintain customer portfolio and educate on renewable gas by adequate marketing and digital actions - Contribute to IT program to equip the company with customer centric ecosystem (CRM, Customer data platform & optimized customer experience)- Improve green gas awareness (+11 pts in 4 years) thanks to strong media plans ( TV, digital & press ), especially Le grand Saut (Spring 2024)
EDUCATION
University of South Australia
Exchange Semester Program ( 6 months ), International Marketing
KEDGE Business School
Marketing/Marketing Management, General
ESCP Business School
Digital Marketing Certificate
Lycée Chaptal
Classe préparatoire HEC, Scientifique
SKILLS
ABOUT LYNDA LAMRAOUI
Over 15 years experience in Marketing with International background Consumer Electronic Industry, IoT, Connected Device, FMCG & Energy transition Specialties- International marketing and business management - Digital marketing - P&L accountability - Multicultural team management - Marketing strategy from product planning to launch and sales realization - Energy transition, renewables and decentralized production
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