Lynda Engler

About Lynda Engler

Marketing & Communications Maven: Transforming Ideas into Impactful ResultsWith 30 years of experience, I\'ve honed my skills in crafting and executing innovative marketing campaigns that drive business growth. I\'m passionate about helping businesses achieve their goals by leveraging the power of digital, social, and traditional channels.My Expertise: Strategic Campaign Planning & Execution: From ideation to implementation, I excel in creating and delivering high-impact campaigns that resonate with target audiences. Social Media Mastery: I\'ve successfully built and managed thriving social media communities, driving engagement and fostering brand loyalty. Crisis Communications & PR: Expertise in PR strategies, including crisis communications. Employee Advocacy & Internal Communications: I\'ve developed and implemented effective employee advocacy programs to amplify brand messaging and boost employee morale. The Nitty Gritty: I’m experienced in crafting employee policies and guidance documents, as well as negotiating vendor contracts.

Experience

1. Senior Manager, Social Media Communications

   Fortrea

   Jun 2023 — Present · Burlington, NC, US

   Elevating Fortrea\'s Brand Through Community-Centric Social Media LeadershipAs a leader in customer engagement at Fortrea, I drive our brand\'s growth by cultivating vibrant online communities across diverse social media platforms. My focus is on strategic content development and administration that fosters dynamic, interactive relationships between consumers and Fortrea. I am committed to leveraging data-driven insights from social media analytics to continuously refine our campaigns, ensuring maximum engagement and brand enhancement.

Education

• Western Connecticut State University

  Bachelor of Business Administration - BBA, Marketing

• Ball State University

  Master's Degree, Public Relations & Communications

Skills

• Product Marketing
• B2b Marketing
• Public Relations
• Content Marketing
• Marketing Strategy
• Marketing Communications
• Trade Shows
• Market Research
• Email Marketing
• Direct Mail
• Marketing
• Web Design
• Product Development
• Product Launch
• Business Development
• Product Management
• Digital Marketing
• Social Media
• Lead Generation
• Brochures
• Online Marketing
• Marketing Management
• Social Media Marketing