Lynda Richardson
Marketing Specialist, U.S Consumer Media Manager at Intel Corporation
- Role
- Media Insights & Activation Director at Eleven, Inc
- Location
- Sausalito, CA, US
- LinkedIn followers
- 500 followers
About Lynda Richardson
Key areas of focus are media, marketing, brand building and media measurement & …
Experience
Media Insights & Activation Director
Apr 2015 — Present
Create go-to-market activation plans, working with creative, strategy, consumer insights and analytics teams.For us, Creative, Strategy and Vision come together inside Activation. Using data-driven consumer, marketplace and campaign insights, we bring brands into the world in ways that are imaginative and effective.Practices include Comms Planning, where we develop strategies to motivate consumers, and Journey Mapping, where we show how campaigns work in the world. A media strategy is developed to amplify our creative, using deep channel insights. The result is an plan that engages consumers in exciting ways, at the right moment. We then use advanced analytics to measure impact and effectiveness.
Education
Texas A&M University
Bachelor of Business Administration (B.B.A.), Marketing, Management
Skills
- Advertising
- Digital Strategy
- Mobile Marketing
- Media Strategy
- Integrated Marketing
- Interactive Marketing
- Outdoor Advertising
- Social Media Marketing
- Digital Media
- Interactive Advertising
- Online Advertising
- Marketing
- Media Buying
- Digital Marketing
- Media Planning
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