Lynda Hansen
Product Management at Crawford Technologies
- Role
- Senior Product Manager at Crawford Technologies
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lynda Hansen
Dynamic, senior level marketing leader proficient in product and segment marketing, new product launches, pricing strategies, solution positioning and team building. Strategic decision-maker dedicated to delivering innovative technical solutions to global business markets to include IIOT solutions. Highly respected, influential communicator with demonstrated ability to provide leadership in fast-paced, matrixed environments. Expertise: Product Marketing | Product Management | Data Analytics/Big Data | Sales Enablement | Market and Customer Segmentation | Competitive Analysis | Go to Market strategy & execution | Solution positioning & messaging
Experience
Senior Product Manager
Apr 2019 — Present · Raleigh-Durham-Chapel Hill, NC, US
Education
University of Bridgeport
Bachelor's, Engineering
1986 — 1988
Skills
- Customer Communication
- Multi-Channel Marketing
- Solution Selling
- Crm
- Sales Operations
- Pricing Strategy
- Product Launch
- Tactical Marketing
- Segmentation
- Small Business Marketing
- Segment Marketing
- Sales Training
- Marketing
- Market Pricing
- Social Media Marketing
- Sales Support
- Key Account Management
- Pricing Policy
- Go-to-Market Strategy
- Cross-Functional Team Leadership
- Competitive Analysis
- Marketing Strategy
- Management
- B2b
- Direct Marketing
- Account Management
- Direct Sales
- Marketing Communications
- Lead Generation
- Sales
- Selling Skills
- Saas
- Sales Process
- Salesforce.com
- Marketing Management
- Product Marketing
- Sales Presentations
- Product Management
- Content Marketing
- Project Management
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