Lynda Black
Digital Campaign Specialist
- Role
- Digital Campaign Specialist at Hearst Newspapers
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Lynda Black
Knowledge of broadcast, print, digital, out-of-home media * Self-motivated, dependable, conscientious and results-oriented* Curious about Internet technology, advertising and analytics
Experience
Digital Campaign Specialist
Oct 2017 — Present · San Francisco, CA, US
Responsible for day-to-day ad ops duties including ad trafficking and testing via Google Ad Manager 360, creation and maintenance of reports, inventory analysis and campaign optimization.Programmatic Experience: Trade Desk, Xander, DataXu (Roku), Simpli.fi - Manage and own programmatic campaigns start to finish - building, implementing, inventory management, trafficking and reporting- Communicate campaign performance with sales and optimize accordingly to achieve client expectations- Troubleshoot campaign and creative issues using debugging tools and work with 3rd party vendors- Design creatives in Celtra & Canva
Education
City College of San Francisco
Certificates, Phlebotomy, EKG & Echocardiography
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