Lyle Swart
Founder @Digg Brand Consulting, Llc
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WORK HISTORY
Founder @Digg Brand Consulting, Llc
Las Vegas, NV, US
Founder and chief strategist of a boutique Consumer Insights & Brand Strategy consultancy. Digg designs, conducts and applies consumer research to help clients create compelling marketing plans, brand strategies, new products and marketing communications. Clients have included: Peet\'s Coffee, Del Taco, Farmer John, Cremo, Cercacor, Davis Elen Advertising, and Sterling-Rice Group, amongst others.
EDUCATION
California State University, Stanislaus
Bachelor of Arts, Psychology
California State University, Stanislaus
Master of Science, PSYCHOLOGY
ABOUT LYLE SWART
I’ve worn many hats across my career. Research Psychologist. University Lecturer. Ad Guy. Brand Strategist. Consumer Insights Director. Entrepreneur. Different threads, to be sure. Yet each has shaped who I am. A consumer advocate who is also a brand champion. A research professional who also inspires creativity. A marketing strategist who balances short-term sales activation with longer-term emotional brand building. I consult with brands to help them better understand and create value for customers. My work falls into two general buckets. First, I design social science based Qualitative and Quantitative research to illuminate not only what consumers do, but why – human insights. Secondly, I leverage insights to inspire compelling and profitable brand strategy, marketing communications and products.
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