Lyle

About Lyle

Hi! I\'m a graduate of the Fashion Institute of Technology with a major in Advertising and…

Experience

1. Marketing Associate

   Fragrance Du Bois

   Nov 2023 — Present · New York, NY, US

   As the sole Marketing Associate of the americas and a core member of the brands marketing team, I worked directly and on a regular basis with the Marketing Manager of the Americas and the Vice President of the Americas, as well as- Supported and lead all daily marketing team needs including but not limited to; communications, activation planning and coordination- Worked closely with the global marketing team to create and execute marketing campaigns and initiatives to match the Americas market while staying true to global brand goals and focuses- Created and edited branded content to present and share with partners and customers- Implemented comprehensive marketing campaigns to introduce Fragrance Du Bois to new markets, retailers, and audiences- Supported with strategic partnerships, collaborations, and activations to increase brand visibility- Planned, coordinated, and executed events ranging from trade shows and customer interactions to influencer events and retailer launches- Created, executed, and reported on influencer outreach initiatives across multiple markets throughout the US- Administered brand trainings to new partners and collaborators featuring product details and brand identity- Worked to build and develop brand ethos and identity in the new and emerging Niche Fragrance market in the US- Managed and supervised B2B relations with all independent retail brand partners through the United States, Canada, and Latin America- Facilitated partnerships with prestigious department stores such as Neiman Marcus and Saks Fifth Avenue by spearheading brand marketing initiatives through joint activations on mutual channels- Helped grow brand visibility and awareness in the US from a fledgling Niche brand to a well known and well respected name in the fragrance industry- Reported and analyzed data on all initiatives to inform future marketing goals and procedures.

Education

• Fashion Institute of Technology

  Advertising and Marketing Cmmunications

  2018 — 2022