Lyle Hastie
Ai Specialist @Commercial
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WORK HISTORY
Ai Specialist @Commercial
Cheltenham, GB
At Commercial, I help organisations unlock what’s possible with AI by turning bold ideas into real world impact. From Machine Learning models that spot patterns humans miss, to Computer Vision systems that see more than the eye, to LLMs powering next-gen content and collaboration. I bring the right tech to the right problem. My work spans smarter brand experiences, streamlined operations, and future-ready digital strategy. Always secure, sustainable, and designed to scale.
EDUCATION
Lomond School
Higher, Business Management, History , English , French
NCFE
Understanding Autism
UHI
Bachelor of Arts, Golf Managment
ABOUT LYLE HASTIE
I’m a Transformation Specialist focused on driving AI-led innovation and digital strategy. With over a decade of experience in digital content, immersive tech and live events, I’ve worked with brands like ARM, Shell, TikTok and Rolls Royce to deliver high-impact solutions that blend creativity with emerging technologies. I’ve held senior roles across Cameron Creatives, ARHT, Immersive AV, helping businesses embrace AI, machine learning and interactive content to enhance customer experience and operational efficiency.Before transitioning into digital transformation, I built a career in the golf industry as a professional golfer and retail manager. This gave me a deep grounding in customer experience, commercial performance and relationship building; all of which continue to influence my approach today. I still enjoy the game through Instagram project @thegaragegolflab, where I share insights on equipment, custom builds and practical tips for fellow golfers. I’m also proud to support the Foundation for ARID1B Research, contributing to vital work that brings hope to families impacted by rare genetic conditions.
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