Lyle Aspinall
Content Lead @STARS
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WORK HISTORY
Content Lead @STARS
Calgary, AB, CA
Content and Print Lead – Editorial & Video/Photo ProductionPrimary Focus: Long-form video production, patient storytelling, video and photo asset production, and overseeing key print projects.Owns:- Video and photo production: direct creation and in external-partner oversight- STARS Horizons magazine: Oversight and management on twice-annual print product delivered to donors- STARS Calendar: Oversight and management on major organizational print project- Patient storytelling and content strategy (four major patient productions per year)- Produce and co-host STARS podcast Mission Ready (https://stars.ca/missionready)- Content meetings, ensuring alignment on storytelling across channels and departments- Editorial oversight: serving as marketing team editor for consistency and quality control)- Organization\'s visual library maintenance and oversightSupport Role:- Provide content guidance for campaigns and brand storytelling
EDUCATION
Southern Alberta Institute of Technology (SAIT)
Journalism Arts, Photojournalism
ABOUT LYLE ASPINALL
Honesty, integrity, and respect drive my career in professional storytelling. My primary skill sets are video production, photography, podcasting, and writing — often a combo of all four. My role at STARS is to support public and internal messaging needs through project oversight and asset production. STARS is a pre-hospital critical care charity in Western Canada, best known as a highly respected helicopter ambulance provider.
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