Lyell Petersen

About Lyell Petersen

Having spent over 25 years at the intersection of Travel and the Internet, my passion for…

Experience

1. Director of Retail Brand Management and Strategy

   arrivia

   Dec 2022 — Present

   As the Director of Brand Management and Strategy for our retail cruise travel website and mobile app portfolio, I am:the driving force behind retail cruise business, responsible for shaping and executing a comprehensive retail strategy in collaboration with key stakeholders. My leadership guides:the alignment of our retail platforms with our overarching business objectives, ensuring exceptional user experiences and driving revenue growth. Via:directing functional leads and overseeing the implementation of KPIs, I play a pivotal role in achieving revenue targets and propelling the retail brand portfolio forward.Strategic Objectives:Exceeded the goal of growing retail revenue to $10MM by 25%Increased traffic and leads through organic channels while improving user experience.Enhanced conversion rates and maximize product margins.Expanded the product mix with an emphasis on luxury and high-margin offerings.Facilitated the transition of leads into loyalty program memberships.Drove offline transactions towards loyalty memberships and enhanced-value packages.

Education

• Tulane University

  MBA, International Finance

  1993 — 1995

• Rhodes College

  BA, International Studies, Business

  1989 — 1993

Skills

• Online Marketing
• Leadership
• Communication
• Social Media
• Strategy
• Online Advertising
• SEO
• Marketing Strategy
• New Business Development
• Integrated Marketing
• Product Development
• Strategic Partnerships
• Email Marketing
• E-Business
• Social Media Marketing
• Lead Generation
• Training
• Marketing
• E-Commerce
• Web Development
• Web Marketing
• Team Building
• Entrepreneurship
• Business Development
• Start-Ups