Lydie Locutura
Client Service Director Americas Publicis @Publicis Groupe
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WORK HISTORY
Client Service Director Americas Publicis @Publicis Groupe
Client Service Director for Christian Dior Couture, Hermes fragrances, Kering (Bottega Veneta, Gucci, Saint Laurent…), Coty fragrances (Hugo Boss, Gucci, Marc Jacobs, Burberry…), Clarins, Richemont (Cartier, Montblanc, Panerai, Van Cleef & Arpels …), Norwegian Cruise Line and Prom Peru (Tourism Board of Peru) • Lead and execute 360 Media strategy in USA for Christian Dior Couture, and PromPeru and in LATAM region for all clients • Develop media strategies to increase business results. • Prepare communications strategies including consumer journeys and consumer research. • Participate in converting new business (Christian Dior Couture and LVMH in the US market/Hermes, Coty and Prom Peru in the LATAM markets) • Prepare competitive analyses, consumer & digital trends presentations and digital trainings. • Develop partnerships with media. • Ensure strategic coherence of media strategies across all markets (process, media buying optimization) and with headquarters in US and Europe. • Led custom trainings on Metaverse & Web3 to Hermes Global Team in Paris and Miami. • Prepare and present trainings on Metaverse & Web 3 for Publicis Miami. • Measure campaigns effectiveness. • Manage and lead 10 team members. • Business development
EDUCATION
ESCP Business School
Master’s Degree at the European School of Management, Marketing, Advertising, Management
Sciences Po Lille
Master, Politics
Lycée Claude Monet
Hypokhâgne, Literature, Languages, Political Science
University of Kent
Master, Politics and international relations
Columbia Business School
Digital marketing: customer engagement, social media, planning & analytics
SKILLS
ABOUT LYDIE LOCUTURA
Media Director with a proven record in luxury, fashion, jewelry, fragrances, beauty…
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