Lydie Buleon

Ifa Global Markets - Senior Sales @Ifa Berlin

Berlin, DE

Global Sales & Business Development Lead | IFA Global Markets• Global sales and business development initiatives for IFA Global Markets, driving growth and visibility of the B2B sourcing platform for consumer electronics.• I conceive and implement innovative strategies to attract and onboard manufacturers, OEMs, and ODMs, reinforcing the platform’s leading position across European markets.• I negotiate with potential national pavilions organizers (Trade Missions, professional associations, embassies, etc), ensuring smooth coordination between exhibitors and buyers to maximize engagement, lead generation, and business outcomes.As second mission, I oversee an international network of agents and sales representatives for IFA, defining sales objectives, performance targets, and incentive programs to boost overall productivity.• Contract and commission negotiations, ensuring fair, performance-driven agreements that align with company goals and market potential.