Lydia Wellner

About Lydia Wellner

Senior leader in customer experience and enterprise technology strategy, with 20 years of experience advancing digital transformation across Fortune 100 companies and startups.I began my career in marketing and advertising technology, spending nearly 15 years building data-driven, customer-centric solutions across emerging platforms. That foundation sharpened my ability to think holistically about experience design and business impact — capabilities I now apply to enterprise-wide technology efforts that serve customers, prospects, agents, and employees alike.In my current role, I lead strategic initiatives that unify CX strategy with enterprise capabilities — connecting systems, teams, and touchpoints to deliver consistent, scalable, and meaningful experiences. I’ve played a key role in guiding early adoption of AI across the organization, helping to identify high-value use cases that improve efficiency, personalization, and decision-making.My experience spans global program delivery, omni-channel interaction management, and cross-functional transformation. I’m known for turning complexity into clarity, building trust across business and technology teams, and driving execution on initiatives that matter.Above all, I’m passionate about using technology as a lever to simplify the customer journey, strengthen enterprise performance, and create long-term value.

Experience

1. Enterprise Capabilities

   Farmers Insurance

   Jan 2023 — Present · Austin, TX, US

Education

• UCLA

  HTML

  2007 — 2008

• Gies College of Business - University of Illinois Urbana-Champaign

  B.S., Marketing

  1999 — 2003