Lydia Wallbaum
Marketing & AI Operations Professional | Process Automation | Client Strategy | B2B + Healthcare
- Role
- Account Supervisor at HLK
- Location
- Cape Girardeau, MO, US
- LinkedIn followers
- 500 followers
About Lydia Wallbaum
With 12+ years leading cross-functional teams, managing complex multi-stakeholder workflows, and driving operational efficiency for brands like Bayer, Centene, Google and the U.S. Chamber of Commerce, I\'m now applying that foundation to AI operations by helping organizations design, implement, and govern AI-powered workflows that scale. Currently serving as the account lead for Channel Seed, I\'ve led the brand through consolidation and relaunch, and am responsible for activating all of the cross-functional teams at HLK to efficiently deliver outstanding creative and strategic work. Specialties: media strategy, account and client management, new business development, process improvement & operational efficiency, data-driven strategy, KPI governance, and performance tracking, content operations & AI-assisted campaign management, data visualization.
Experience
Account Supervisor
Jun 2021 — Present
I lead marketing and account strategy for global agency clients in the healthcare/insurance and ag-tech industries. I partner with cross-functional teams to translate business goals, brand strategies, and consumer insights into integrated strategic plans across digital and traditional channels by leveraging AI tools to accelerate campaign development, streamline creative briefing, and surface audience insights faster. I have implemented AI-assisted workflow processes to improve cross-functional collaboration and operational efficiency, enabling our teams to move from strategy to execution with greater speed and precision.
Education
University of Illinois Urbana-Champaign
Bachelor's of Science, Advertising
2007 — 2010
Skills
- Public Relations
- Account Management
- Branding & Identity
- Online Advertising
- Distributed Team Management
- Strategy
- Social Media Marketing
- Content Marketing
- Project Management
- Editing
- Social Media Strategist
- Press Releases
- Digital Media
- Internet Culture
- Blogging
- Marketing Communications
- Creative Strategy
- New Business Development
- Copywriting
- Digital Strategy
- Project Planning
- Collaboration Solutions
- Marketing
- Problem Solving
- Positive Team Player
- Talent Acquisition
- Social Media
- Data Visualization
- Creative Solutions
- Advertising
- Brand Management
- Cross-Functional Team Leadership
- User Experience
- Content Strategy
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