Lydia Poon

About Lydia Poon

Thanks for stopping by! I\'m an experienced digital marketing executive with experience in organic traffic acquisition and overseeing paid media performance marketing programs. I\'ve worked in-house but now manage client relationships in an agency capacity.I\'m well-rounded in which side of my brain I bring to bear on problem-solving and tasks. I\'m equally comfortable editing a long-form web article and building a revenue model in Excel. I thrive in very cross-functional environments that demand problem-solving and \"figure it out with colleagues\" chops. I can collaborate productively on substantial initiatives with developers, designers, analysts, writers, translators, lawyers, product managers. you name it.I also really like people management and have had numerous direct reports tell me they love working with me and feel supported, which I consider among the highest of compliments.Though I\'ve always worn different functional hats in my roles, well beyond the boundaries of what the job titles might suggest, here are a few areas of expertise I have: search engine optimization (SEO), building teams and process, lead generation and performance marketing, conversion rate optimization (CRO), and online content production.

Experience

1. Chief Marketing Officer

   Thruline Marketing

   Feb 2023 — Present · Reno, NV, US

Education

• Yale School of Management

  M.B.A.

  2007 — 2009

• Stanford University

  B.A., History

Skills

• Search Engine Optimization (SEO)
• Press Releases
• Email Marketing
• SEO
• Crm
• Customer Relationship Management (Crm)
• Digital Marketing
• Editorial
• Non-Profits
• Writing
• Cross-Functional Team Leadership
• Online Lead Generation
• Content Strategy
• Marketing Strategy
• Web Analytics
• New Media
• Organizational Effectiveness
• Online Advertising
• Online Publishing
• Project Management
• Content Management
• Nonprofits
• Online Marketing
• Content Development
• Editing
• Management
• Marketing
• Copy Editing