Lydia Morris

About Lydia Morris

I’ve spent the past decade leading Education and EdTech marketing teams—building trusted brands, driving measurable growth, and empowering organizations to achieve ambitious impact goals. My expertise spans brand strategy, demand generation, and strategic communications that connect with educators and accelerate adoption.I’ve had the privilege of driving innovation for some of the world’s top B2B and B2C brands, including (acquired by McGraw Hill), Time Inc./TIME for Kids, BloomBoard, and Citi. I began my career in public policy on Capitol Hill and in the nonprofit sector before earning my MBA at Northwestern’s Kellogg School of Management.In the education sector, I’ve built and optimized data-driven lead generation systems powered by omni-channel campaigns, partnerships, and events, and led a PR initiative that earned 30 local TV stories plus national coverage on NPR, PBS, and in major education publications—all in a single year. I’m passionate about building and leading strong teams and working cross-functionally with Sales and Customer Success to drive results.Where I excel:* Developing and executing marketing strategies that deliver growth* Leading and inspiring high-performing teams* Demand generation and customer acquisition grounded in both data and creativity* Building resonant, trusted brands in competitive markets* Strategic communications and thought leadership* Social and content marketing that engages and converts* Digital performance optimization and ROI measurement* P&L management balancing growth with efficiency

Experience

1. Senior Vice President, Marketing, Communications & Research

   Savvas Learning Company

   Feb 2026 — Present

Education

• Connecticut College

  BA, History, Government

• Northwestern University - Kellogg School of Management

  Master of Business Administration (MBA), Marketing

Skills

• Business Transformation
• Customer Retention
• Children's Programming
• P&L Responsibility
• Product Launch
• Brand Development
• Segmentation
• Educational Marketing
• Publishing
• Multi-Channel Marketing
• Customer Acquisition
• Educational Technology
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Strategic Partnerships
• Educational Leadership
• Affiliate Marketing
• Digital Marketing
• Marketing
• Integrated Marketing
• Product Marketing
• Retention Strategies
• Brand Extensions
• Product Management
• Revenue & Profit Growth
• Team Leadership
• Mba
• Customer Relationship Management (Crm)
• Nonprofit Organizations
• Sports Marketing
• Marketing Management
• Email Marketing
• Non-Profits
• Mobile Devices
• Start-Ups
• Content Marketing
• Direct Marketing
• Management
• Brand Activation