Lydia O.
- Role
- Manager, Experimentation and Optimization at Vivint
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Lydia O.
Drive strategic changes across web pages and 30 simultaneous A/B tests to ensure…
Experience
Manager, Experimentation and Optimization
Jan 2022 — Present
Scaled the CRO program into a team and expanded into e-comm, solar, and customer platforms Part of specialized team working with McKinsey & Co tasked with exploring new eCom experience Generated 33% lift in response rate across organic and paid website Strategized a full-funnel personalization strategy to provide a customized web experience for users
Education
Snow College
Associate of Arts
Brigham Young University Marriott School of Business
B.S. Business Management, Marketing
University of Utah
Full Stack Coding Boot Camp
Skills
- Violin
- Volunteer Management
- Higher Education
- Powerpoint
- Social Entrepreneurship
- Press Releases
- Microsoft Excel
- Leadership
- Public Speaking
- Organization
- Nonprofits
- Microsoft Powerpoint
- Event Planning
- Customer Service
- Microsoft Word
- Business Writing
- Research
- Training for Special Needs Individuals
- Spanish
- Social Media
- Publicity
- Program Management
- Social Impact
- Teaching
- Microsoft Office
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