Lydia Harrer Lynch
Vice President of Marketing @Capital Credit Union
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WORK HISTORY
Vice President of Marketing @Capital Credit Union
Develop and execute a cohesive marketing strategy that aligns with the company’s long-term vision and revenue targets- Lead go-to-market strategies for new product launches and feature updates, ensuring clear positioning and competitive differentiation- Serve as the custodian of the brand, ensuring consistency in voice, messaging, and visual identity across all touchpoints- Drive brand awareness campaigns that resonate with target audiences and strengthen market presence- Recruit, mentor, and lead a diverse team of marketing professionals across content, design, digital, and product marketing- Foster a culture of continuous learning, experimentation, and accountability within the department- Set clear performance metrics (KPIs) for the team and provide regular feedback to ensure professional growth and operational excellence.
EDUCATION
Northeast Wisconsin Technical College
Digital Marketing Certificate, Marketing
University of Wisconsin-Eau Claire
Bachelor's degree, Creative Writing, Economics
SKILLS
ABOUT LYDIA HARRER LYNCH
I am a professional working towards a fulfilling lifetime career in leadership development, impactful marketing, fundraising, and empowering others to their greatest potential. My passions include social media, marketing, creative writing, economic development, and educational initiatives.
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