Lydia Leviness Wilson
Global Product Marketing at Sol de Janeiro
- Role
- Coordinator - Global Product Marketing at Sol de Janeiro
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lydia Leviness Wilson
Alumni of The Savannah College of Art and Design with a Bachelor\'s degree in The Business…
Experience
Coordinator - Global Product Marketing
Jun 2024 — Present · New York, NY, US
Conduct thorough market and competitive research to uncover trends and opportunities that inform our product strategy with a focus on body care, hair care, refills, SPF, and new markets- Assist in crafting detailed marketing presentations and product concept briefs that clearly outline product features, benefits, claims, and specifications- Support the messaging and positioning for new product launches and ongoing optimizations of existing lines- Manage translations, copy manuscripts, and artwork approvals, ensuring alignment with brand messaging- Monitor and recommend updates to product Q & As, reflecting new insights from competitive analysis and consumer feedback- Analyze sales data to identify trends and performance insights, supporting the strategic planning process- Maintain the product launch calendar and ensure all stakeholders are informed of key updates and timelines- Organize and support competitive sample collection and internal product education sessions to enhance team knowledge and effectiveness
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