Lydia Thacher
Vice President Digital Commerce at Dollar General
- Role
- Vice President, Digital Commerce at Dollar General
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lydia Thacher
AboutExperienced digital commerce leader with 15+ years in eCommerce, merchandising, and digital operations, including 10 years building and leading high-performing teams. I specialize in digital merchandising, content strategy, UX/UI oversight, creative execution, product catalog management, reviews, search, and omnichannel fulfillment (shipping, same-day delivery, and pickup).I bring deep expertise in eCommerce marketing, content authoring, and managing the full content supply chain to deliver seamless, customer-centric experiences. My background as a retail merchandiser includes strong vendor relationships, trend analysis, price negotiations, and buying across categories like home, kitchen, toys, health, grocery, and general merchandise—with a sharp focus on off-price and digital-first assortments.Skilled in assortment planning, OTB, pricing strategy, and markdown optimization, I understand the full retail lifecycle—from sourcing and inbound logistics to promotions, customer acquisition, and post-purchase service. I thrive at the intersection of strategy, execution, and innovation, driving growth and operational excellence across digital platforms.
Experience
Vice President, Digital Commerce
Aug 2025 — Present · Los Angeles, CA, US
Define and execute the digital strategy to drive sales and enhance the customer experience at Dollar General. • Lead a cross-functional team managing user experience, digital merchandising, and ecommerce across owned and third-party marketplaces. • Focused on delivering value through innovative digital solutions and strategic initiatives.
Education
FIDM
Associates of Arts, Merchandise Marketing
2010
UCLA
Bachelor of Arts, History
2009
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