Lydia Griffin
Marketing Student at Siena University | Skilled in Branding, Digital Strategy & Content Creation
- Role
- Digital Marketing & Content Creation Intern at Siena University
- Location
- West Hartford, CT, US
- LinkedIn followers
- 500 followers
About Lydia Griffin
I am a senior Marketing student at Siena College concentrating in Communication & Digital…
Experience
Digital Marketing & Content Creation Intern
Sep 2025 — Present · Loudonville, NY, US
Collaborate with the Associate Director of Operations to develop and implement a content strategy for the Siena Research Institute, sharing research findings and campus insights across TikTok, Instagram, and LinkedIn. Plan weekly posts, research trends, and script content; create short-form videos, graphics, and copy using Canva and Adobe; and manage the editorial calendar to ensure consistent, on-brand messaging. Monitor analytics, report on engagement, support internal communications, and assist with media monitoring through Meltwater to strengthen digital outreach and audience growth.
Education
Siena University
Bachelor's Degree in Marketing with a Concentration in Digital Marketing and Communications, Marketing
2026
Universidad Nebrija
Bachelor of Science - BS, Marketing
Conard High School
High School Diploma
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