Lydia Gordon
VP, Cx Strategy @Bgbx
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WORK HISTORY
VP, Cx Strategy @Bgbx
EDUCATION
Quinlan School of Business, Loyola University Chicago
MSIMC, Marketing Communications
Oberlin College
BA, English, Creative Writing
Northwestern University
Certificate, Philanthropy and Non-Profit Management
ABOUT LYDIA GORDON
I am a digital strategy leader specializing in marketing measurement, content marketing, SEO and audience development.I have experience working in-house and agency-side and in diverse industries including pharma and med device (both HCP and patient), B2B, financial services, non-profit and the arts. I also have expertise in leadership and people management, process development, social media, email marketing, lead generation, native advertising, marketing automation, employee advocacy, sales enablement, CRM, and more.
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