Lydia Godo-Solo
B2B Marketing Strategist | Driving growth and demand through digital campaign strategies
- Role
- Senior Digital Marketing Specialist at Prophet
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Senior Digital Marketing Specialist
Jun 2022 — Present
Lead paid advertising strategy, manage budget and vendor relationships across social media, display, audio, and content syndication platforms, achieving a 520% brand lift in a global GTM campaign and generating 2k+ qualified contacts.• Spearhead ABM strategy implementation, collaborating with business development and executive teams. Oversee digital activation via email, paid advertising, and database optimization.• Drive email marketing campaigns by developing strategy, segmentation, and execution for nurturing programs, research launches, webinars, events, case studies, and newsletters targeting 100k+ contacts.• Manage Eloqua projects, including data enrichment platform integration, CRM integration, GDPR compliance updates with legal, acquisition contacts integration and preferences center development.
Education
Bowdoin College
Bachelor of Arts (B.A.), Economics and French
Université Toulouse - Jean Jaurès
Semester Abroad
Phillips Academy
High School Diploma
Skills
- Website Promotion
- Microsoft Word
- Social Networking
- Social Media Marketing
- Video Editing
- Organization Skills
- Microsoft Powerpoint
- Public Speaking
- Final Cut Pro
- Social Media
- Editing
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Blogging
- Event Planning
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