Lydia Benham

About Lydia Benham

I help companies turn partnerships into predictable revenue engines.As Co-Founder of TierAxis, I work at the intersection of cloud, alliances, and go-to-market strategy—helping organizations unlock growth through smarter partner ecosystems, especially within AWS.With a background in alliance leadership and revenue strategy, I’ve seen firsthand how misaligned partnerships slow growth. TierAxis was built to fix that—bringing clarity, structure, and execution to partner-led growth. What we do at TierAxis:• Build and optimize AWS partner strategies• Design scalable co-sell and co-market motions• Align sales, marketing, and partnerships for revenue impact• Turn alliance relationships into measurable pipeline Who we work with:• SaaS companies scaling through AWS• Consulting & services firms building cloud practices• Startups looking to accelerate GTM with partnershipsIf you\'re looking to: Increase AWS co-sell revenue Build a high-performing partner program Align your GTM strategy with alliancesLet’s connect. Message me or visit Tieraxis.com to start building a partner engine that actually delivers.

Experience

1. Co-founder

   Tieraxis

   Apr 2026 — Present

   Tieraxis is a growth advisory firm focused on helping companies scale through strategic cloud partnerships, with a specialization in AWS ecosystems.As Co-Founder, I lead:• Alliance strategy and AWS partner development• Go-to-market alignment across sales, marketing, and partnerships• Partner-sourced pipeline growth and co-sell execution• Strategic advisory for leadership teams scaling partner-led revenueKey outcomes we drive: Increased partner-influenced revenue Faster AWS marketplace and co-sell traction Clear, repeatable GTM frameworksWe don’t just design strategy—we help execute it.

Education

• University of Oklahoma

  Bachelor of Fine Arts

  2002 — 2006

• Kyungpook National University

  Fine Arts, International Business, Korean Language

  2005 — 2006

Skills

• Marketing
• Advertising
• Entrepreneurship
• Project Estimation
• Website Devolopment on Wordpress Platforms
• Product Design
• Photography
• Social Networking
• Social Media Marketing
• Team Management
• Software Development
• Team Leadership
• Event Planning
• Software Project Management
• Public Speaking
• Email Marketing
• Online Marketing
• Networking
• Sales
• Social Media
• Youtube
• Blogging
• Fashion
• Team Building
• Online Campaign Management
• Project Delivery
• Training
• Public Relations
• Marketing Strategy
• Online Brand Building
• Television
• Strategy