Lydia Bara
Marketing Operations Associate @E.On One
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WORK HISTORY
Marketing Operations Associate @E.On One
Berlin, DE
As a Marketing Operations Associate at Eon One, I manage and optimize our marketing technology stack to ensure campaigns run smoothly and data flows efficiently. I work closely with marketing, sales, and IT teams to build automated workflows, maintain clean CRM data, and track key performance metrics. I help translate business goals into actionable processes, support reporting and analytics, and ensure that marketing tools are leveraged effectively to drive growth and improve operational efficiency.
EDUCATION
Korea University
Master 2 (M2), Commerce international
Lycée Episcopal Saint-Etienne
Baccalauréat, Économie
EM Strasbourg Business School
Diplôme Grande Ecole , Entrepreneuriat / études entrepreneuriales
Lycée Episcopal Saint-Etienne
Classe préparatoire aux grandes écoles de commerce, Économie
SKILLS
ABOUT LYDIA BARA
As a Marketing Operations Associate, I play a pivotal role in optimizing marketing campaigns through proficient data management and analysis. Leveraging my expertise in marketing technology, I automate processes, execute campaigns, and nurture leads to contribute to business growth.Collaborating with cross-functional teams, I ensure alignment with overall business objectives. My responsibilities include creating and maintaining reports, implementing marketing automation systems, and conducting quality assurance checks. I actively seek process improvement opportunities, provide training to team members, and stay ahead of industry trends to enhance the effectiveness of marketing operations.I recently joined Eon.One as a Marketing Operations Specialist, after completing 2.5 years at Formlabs for a similar position. Before that I was part of the Graduate Program of FM Logistic, a leading logistics company.I graduated with honors from EM Strasbourg Business School, where I specialised in Entrepreneurship, and from Korea University, where I studied International Trade. I have developed skills in marketing communications, marketing strategy, and marketing analytics, as well as a global mindset and a passion for innovation. My goal is to contribute to Formlabs\' growth and success by delivering effective and engaging marketing campaigns to its customers and prospects.
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