Lydia Smith

About Lydia Smith

Downstream marketing leader in B2B life sciences. I turn portfolio priorities into market-facing activation that improve buying journeys and drive measurable growth, aligning product, regional marketing, sales, digital/IT, and analytics teams around clear positioning and execution.I build portfolio narratives and launch-ready playbooks that help teams execute consistently across regions and channels.I’ve owned annual marketing plans and segmentation across expanding portfolios, from instruments, services, and lab consumables to end-to-end digital buying journeys and adoption programs.My approach is simple: tell a clearer story, remove friction, test and optimize, then scale what works.

Experience

1. Customer Buying Journeys (Gtm) - Global Marketing Programs Manager, Commercial Marketing

   安捷伦

   Nov 2025 — Present

   I lead downstream GTM across sales and digital to improve customer buying journeys and drive revenue. I translate priorities into scalable activation across performance media, sales-cycle enablement, lifecycle programs, and conversion optimization, partnering with cross-functional teams to reduce friction and increase adoption.Key Responsibilities• Establish the operating rhythm for buying-journey performance, including KPIs, insights, and optimization cycles that guide prioritization and investment decisions• Orchestrate sales- and digital-enabled GTM across acquisition, conversion, onboarding, and lifecycle motions to drive adoption and revenue• Build and socialize messaging frameworks and “reasons to believe” for priority buying journeys to ensure consistent market-facing execution across regions and channels

Education

• University of California, Berkeley

  English