Lydia-Rose A.
Media Resident @VaynerMedia | Data-driven Brand Strategist & Designer | User Advocate & Persuasive Writer
- Role
- Media Planning & Buying Resident at VaynerMedia
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lydia-Rose A.
I am a Brooklyn-based Brand Strategist and Website Developer passionate about brand development, service improvement, and data-driven design. During my 4-year tenure at Gracie Mansion Conservancy, I combined data analysis and design expertise to enhance tour and website experiences, engaging a community of individuals annually. As Program and Project Manager, I launched GracieConnect, the Conservancy\'s first digital program, tailoring programming to meet the needs of diverse audiences. In my role as Product Designer and Website Manager, I optimized the Gracie Mansion website, streamlining navigation, redesigning the tour registration page, and automating exit surveys—reducing search times by 44% and weak leads by 68%. My passion for storytelling extends to visual design, where I created impactful projects like the 2022 virtual tour flyer, inspired by the Catalyst: Art & Social Justice exhibit, which amplified press kits and digital outreach. Now, I am focused on becoming a data-informed product designer, leveraging consumer insights to create digital solutions that empower audiences to make positive decisions in wellness, education, and finance.
Experience
Media Planning & Buying Resident
Jan 2025 — Present · New York, NY, US
Education
School of Visual Arts
Continuing Education, Storyboarding
2019 — 2019
School of Visual Arts
Continuing Education
CUNY Tech Works User Experience
UX/UI Design
2020 — 2020
Hunter College
Bachelor of Arts - BA, Studio Art/Media Studies with a Concentration in Emerging Media
2013 — 2018
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