Lydia Oneill
Senior Design Researcher @Ford Motor Company
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WORK HISTORY
Senior Design Researcher @Ford Motor Company
London, GB
Ford\'s Human-Centred Design innovation lab, D-Ford. Working in a cross-disciplinary team of 12 \'crafts\' focused on shaping future Ford product and services.
EDUCATION
Northumbria University
Design for Industry (BA Hons)
SKILLS
ABOUT LYDIA ONEILL
Design researcher and strategist specialised in bringing human-centric insight into the development of products and services. I collaborate with teams across project phases to help build a rich contextual understanding of the environment in which we are designing. I practise a design-led, mixed-method approach to help build this understanding, including consumer research (explorative, generative, evaluative) and trend analysis (lifestyle, industry & design/CMF trends). A fascination with human behaviour encourages me to dig deep into the needs and motivations of what people say and do, and spot patterns for wider trends. My aim is to present well-crafted insights and strategic recommendations in engaging ways, and support teams to respond to the new opportunities that we identify along the way.
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