Lydia Farmer
Loyalty & Subscription Growth Strategist | Retention Marketing Is My Jam ✨
- Role
- Subscription and Loyalty Lead at Dime Beauty Co
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Lydia Farmer
Passionate about driving customer loyalty and long-term growth, I specialize in retention marketing with a focus on email, SMS, loyalty, and subscription strategies. With 3 years of experience, I have successfully enhanced customer engagement, maximized lifetime value, and built strong retention programs that drive revenue. I thrive on crafting data-driven retention strategies, leveraging personalization, automation, and segmentation to enhance the customer experience and boost retention rates. My goal is always to create meaningful customer relationships that drive sustainable growth. Specialties: Retention Marketing | Subscription Growth | Loyalty Programs | Email & SMS Marketing | Customer Engagement | E-commerce | Data-Driven Strategy
Experience
Subscription and Loyalty Lead
Jan 2025 — Present · UT, US
Education
Utah Valley University
Bachelor's degree
2018 — 2023
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