Lydia Daughtry
Paid Media Manager | Graphic Designer | Web Content & Design Manager
- Role
- Paid Media & Web Manager Graphic Designer at Cenvar Roofing & Solar
- Location
- Lynchburg, VA, US
- LinkedIn followers
- 500 followers
About Lydia Daughtry
Throughout my career, I\'ve thrived in a wide variety of roles- I\'ve been both the first smiling face you see when you walk in the building, and I\'ve worked behind the scenes on projects only my team gives more than 2 seconds of thought to- I\'ve been in customer facing roles putting out fires, and I\'ve had my fair share of the solo, desk-job grind- I LOVE being given clear guidelines and straightforward success metrics, and I also LOVE just figuring it out along the way and delivering a result that exceeded expectations- I\'ve lived in the details and I\'ve climbed up to get that ft. view to develop strategy.Troubleshooting, hole-poking, problem-solving, people-managing, number-crunching, organizing - these are where I love to live.Professional SkillsMarketing Strategy | Brand Management | Digital Marketing | Paid Ads | Website Management | Web Design | Basic HTML and CSS | Campaign Development | Graphic Design | Brand DesignPersonal SkillsVersatile | Organized | Collaborative | Adaptive & Creative | Problem Solving | Self-motivated | Resourceful | Detail-oriented | Technically Savvy | People Management
Experience
Paid Media & Web Manager Graphic Designer
May 2023 — Present · Lynchburg, VA, US
Managed and optimized 15+ top- and bottom-of-funnel ad campaigns across Meta, Google, and Microsoft Ads in 13 markets, overseeing $60K+ in monthly ad spend; reduced CPA by up to 40%; implemented automated lead attribution in CRM (Hubspot) to capture full customer journey.• Performed market research for 6+ new markets, developed key audience and channel segments, provided location-based analytics and reporting, and participated in marketing strategy meetings.• Designed and launched 60+ responsive web pages and landing pages, ensuring responsive design, SEO-optimized content, and intuitive UX.• Supported B2B and B2C subsidiaries with targeted ads, email marketing, and printed sales material.• Produced 100+ assets for print, digital, and traditional advertising, supporting sales and marketinginitiatives across 13 regional service branches.
Education
Liberty University
Master of Business Administration - MBA
2022 — 2024
Liberty University
Bachelor of Business Administration, Digital Marketing & Advertising, and Humanitarian Aid
2018 — 2022
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