Lÿden Foust
Helping +750 Retail Brands Grow Market Share with Customer Segmentation & Credit Card Data | Mapping the U.S. Retail Economy | Host, Consumer Code 🎙️
- Role
- CEO at Spatial.Ai
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Lÿden Foust
In 2015, I was held up at gunpoint outside my Airbnb in East Nashville.I was researching Zaxby’s Chicken expansion — and realized I didn’t truly know the people I was studying.The census said one thing, but the streets told another.The city had changed — gentrified, vibrant, unpredictable — and the data hadn’t kept up.Five years in the trenches as a researcher, I was supposed to see these shifts first.But I was relying on lagging data that froze people in time.That night I saw two problems:We need a real-time way to understand people, and a way to act on it.So we built PersonaLive, a segmentation platform powered by how people actually live.Not outdated census data, but real-time social media, mobile visitation, and credit-card spend.Then we connected those insights directly into every ad channel—social, programmatic, and direct mail—so brands can personalize, target, and track market-share growth in real time.Today, over 750 retailers and developers use PersonaLive to see people as they really are.The world doesn’t need more data.It needs insights that move markets.
Experience
CEO
Jan 2016 — Present · Cincinnati, OH, US
Insights that move markets. 750+ retail brands use PersonaLive to map and rank their best customer segments using social, mobile, and spend data. We connect those audiences into Meta, programmatic, and direct mail—and use credit card data to track competitors and market-share growth.
Education
Xavier University
Bachelor of Science - BS, IT & Entrepreneurship - Data Mining Specialization
2008 — 2012
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