Lydia Butler
North Europe Regional Customer Engagement Manager @DS Smith
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WORK HISTORY
North Europe Regional Customer Engagement Manager @DS Smith
GB
EDUCATION
University of Cambridge
CISL Business Sustainability Management online course
University of Southampton
Bachelor of Science (BSc), Environmental Science
Saïd Business School, University of Oxford
DS Smith Aspire Programme, Leadership
ABOUT LYDIA BUTLER
My early career has flown by - working across sustainability and customer marketing roles. Now boasting almost a decade working for a global leader in sustainable packaging solutions, I have transformed from a passionate, driven sustainability technical expert, into a leader and storyteller with a deep commitment to customer centricity, sustainability and creative problem solving. I have had an immense opportunity to understand and influence the supply chains of some of the largest brands in the world, support customers sustainability ambitions, lead and co-lead multiple strategic workstreams across borders, and drive insight-led packaging innovation in retail and online. Hiring, leading and coaching a high performing team to deliver >600 customer workshops, across 9 countries, managing three flagship showrooms and delivering a strong ROI. B2B customer-centric thinking is engrained at my core, coupled with a passion to turn complex technical knowledge into actionable insights, and creative chaos into high impact execution. With a BSc First Class Honours in Environmental Science and foundational experience at Samsung Electronics working on legislation, chemicals and waste, I play to my strengths; combining my technical capabilities and knowledge, with my extensive customer and stakeholder-focused mindset which keeps me grounded in the customer and driven to deliver real value and change. Core skills & competencies: Strategic & Tactical Executer | Technical Expert | Storyteller & Visual Communicator | Curious, Creative & Agile Problem Solver | Customer Centric & Commercial Mindset | Empathetic Leader & Influencer-| Customer Marketing | Customer Experience | Cross-Cultural Fluency | Stakeholder Engagement | Keynote speakerCore knowledge & expertise:Sustainable design & innovation | Materials & recyclability | Circular Economy | Sustainability | Legislation | Carbon footprint | Macro trends | Consumer & shopper trends | Retail trends | Packaging trends | Category trends | FMCG | Industrial | eCommerce packaging
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