Diana Ly
Social Media Content Associate at PGA TOUR | Emmy Award Winner
- Role
- Social Media Content Associate at PGA TOUR
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Diana Ly
As a first generation, Asian American with a Bachelor of Science in Communication from…
Experience
Social Media Content Associate
Apr 2024 — Present · Jacksonville, FL, US
Manage and assist in the creation and publishing of copy and content on all social platforms for PGA TOUR accounts• Grew the following for the PGA TOUR social media accounts in 1.5 years: LinkedIn – by 32.5%(to 233,637 followers), TikTok – by 30%(to 2,209,126), Instagram – by 21.3%(to 5,765,228), and Facebook – by 17.2%(to 5,809,088)• Generate approximately 306 million engagements combined for the PGA TOUR X, Facebook, Instagram, TikTok, YouTube and LinkedIn accounts, including nearly 208.5 million on Instagram, in 1.5 years. Over four months, produce engagements for the following Instagram accounts: PGA TOUR Champions – nearly 1.1. million and Korn Ferry Tour – around 1 million.• Maintain content calendars for PGA TOUR to generate brand and fan awareness, engagement, and drive website traffic for tournaments and company initiatives• Utilize analytics tools such as Sprout Social, Amazon QuickSight, Meta Business Suite and Twitter/LinkedIn/TikTok Analytics to compile, monitor and track social media analytics and KPIs for each platform based on content performance and audience demographics• Create, design and edit visually appealing content such as graphics, photos and videos for social media platforms• Work with the PGA TOUR branded content team to execute, contribute and track social sales content activations and sponsored initiatives for companies such as TaylorMade, ROLEX, Coca-Cola, WHOOP, FanDuel, Avis, Aon, and FedEx• Aid with New Member Orientation and travel to PGA TOUR tournaments to produce, capture and edit engaging video content• Responsible for communicating compelling storylines through creative content utilizing a strong understanding of the sports industry, pop culture and social media trends• Aid in the planning, coordination and collaboration between PGA TOUR sanctioned tournaments, title sponsors, internal stakeholders, studios and networks, celebrities and content creators/influencers, helping all groups communicate effectively
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