Lyanne Loriz

About Lyanne Loriz

A creative and passionate professional with the following strengths: • Hands-on CRM expertise across various platforms • A highly entrepreneurial and collaborative approach to problem-solving and delivering results • Honed ability to conduct effective analysis and translate into innovative marketing solutions • Numerical and analytical mindset, with brand marketing, direct mail and ecommerce expertise • Strong management and communication skills, including vendor relations and negotiating skills CRM • Google Analytics • Brand Management • eCommerce • SEM/SEO • Digital Marketing • Email Marketing • Digital Marketing • Retargeting • Business Development • Strategy • Retention Marketing • Loyalty Marketing

Experience

1. Digital Marketing Strategic Consultant

   Lyanne Loriz

   Jan 2017 — Present · Miami, FL, US

   Creating digital solutions through CRM, Paid Marketing, Email and Ecommerce for small businesses. • Determine and manage digital marketing budgets. • Strategized email lifecycle campaigns and retention programs including email design and segmentations. • Create and manage loyalty/rewards programs and affiliate/brand ambassador programs. • Manage SEO efforts and provide ecommerce support. Current and past clients ByChari https://bychari.com/ Medelita August McGregor https://augustmcgregor.com/ David August https://davidaugustinc.com/

Education

• George Mason University

  BA, Advertising

  2000 — 2004

• Fashion Institute of Design & Merchandising

  AA, Merchandise Marketing

  2009 — 2010