Lyanna Pate

About Lyanna Pate

Results-driven sales and marketing leader with over 15 years of experience spearheading growth and innovation for national B2B and B2C brands. Proven track record in leading high-performing sales and marketing teams, developing strategic business operations, brand marketing, product marketing, and delivering measurable results across multiple channels. Adept at designing and executing integrated campaigns, including SMS, email, and digital marketing, that drive engagement, lead generation, and conversions.Key strengths include- Sales & Marketing Team Leadership: Experienced in building, mentoring, and managing cross-functional teams to exceed performance goals, foster collaboration, and drive revenue growth through data-driven strategies and creative execution- CRM Training & Management: Skilled in implementing, training, and optimizing CRM platforms to streamline workflows, enhance pipeline visibility, and support sales and customer success teams- Demand & Lead Generation: Expert in designing multi-touch campaigns that generate qualified leads, nurture long-term relationships, and convert prospects into loyal customers- Digital & Social Media Strategy: Proficient in developing content strategies, managing paid media, and optimizing digital presence through SEO and SMO to boost brand awareness and engagement- Paid Advertising & Brand Awareness: Skilled in planning and executing high-impact paid media campaigns across digital and traditional channels. Experienced in identifying targeted advertising opportunities, managing media budgets, negotiating placements, and developing cohesive brand strategies that drive visibility, engagement, and customer loyalty- Business Operations & Strategy: Strong ability to align marketing and sales initiatives with overarching business goals, ensuring effective execution, performance tracking, and continuous improvement.

Experience

1. Director of Sales & Marketing

   The Scout Guide

   Jun 2023 — Present

Education

• College of Charleston

  Bachelor of Arts, Communication, Media Studies concentration

Skills

• Writing
• Editing
• Microsoft Word
• Team Leadership
• Non-Profits
• Organizing
• Public Relations
• Online Marketing
• Media Relations
• Excel
• Team Building
• Strategic Planning
• Account Management
• Outlook
• Microsoft Office
• Photography
• Advertising
• Social Networking
• Event Planning
• Web Design
• Journalism
• Social Media
• Internet
• Wordpress
• Planning
• Mentoring
• Customer Service
• Blogging
• Research
• Youtube
• Fundraising
• Word
• Customer Relations
• Powerpoint
• Photoshop
• Event Management
• Telecommunications