Lyana Pearson

Senior Copywriter @Gaia, Inc.

Louisville, CO, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2021 — Present

Senior Copywriter @Gaia, Inc.

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Louisville, CO, US

Craft compelling marketing copy for a variety of audiences promoting Gaia\'s breadth of streaming content, live events, and Marketplace offerings. Work closely with internal stakeholders and multiple departments (including Creative Services, Publishing, Gaia+/GaiaSphere, Marketing, Paid Media, and Product teams) to increase member signups, content engagement, and ticket sales. Short form and long form copy: member and prospect emails, landing pages, push notifications, taglines, signage, eBooks, event guides, graphics, social and paid media to bolster Gaia Membership signup and upgrade initiatives and acquire leads. Review marketing assets prior to publishing, including graphics, video closed captions, event materials, emails, landing pages, etc. Edit marketing materials and member communications. Contribute episode, series, and event session descriptions and titles. Create or copyedit event summaries, titles, and guest bios. Write short scripts for promotional videos. Create and share SOPs outlining brand and AP Style guidelines. Perform due diligence and raise potential flags or highlight suggested course-correction. Present solutions to strategic roadblocks in marketing campaigns. Provide assistance with marketing strategies to align with campaign goals and chosen audience. And much more!

SKILLS

TypographySEOLogo DesignStrategic Brand PositioningSocial MediaWeb Content WritingSocial Media MarketingMicrosoft ExcelAdobe Creative SuiteMeeting SchedulingCopy EditingMarketingReporting & AnalysisCustomer ServiceProject ManagementIndesignEntertainmentClient Relations SkillsStrategic PlanningEmail MarketingNew Business DevelopmentPublic RelationsUser ExperienceMarketing StrategyEvent PlanningGraphic DesignAccount ManagementCopywritingWeb DesignAdvertisingFinancial AccountingGoogle AnalyticsMedia PlanningManagement ConsultingPhotoshopBloggingWordpressMarket ResearchWeb Content ManagementInternet Strategy Development

ABOUT LYANA PEARSON

INSPIRATIONAL WRITER | COPYWRITER | STORYTELLERI help purpose-driven entrepreneurs and creatives turn their ideas into powerful, heartfelt messaging that connects, inspires, and drives action.You know what you want to say, but finding the right words? That’s where I come in.I specialize in crafting authentic, engaging content that translates your passion into clear, compelling language. Whether you’re launching a brand, writing a book, or simply trying to connect more deeply with your audience, I’m here to help shape your voice and amplify your message.Words carry weight. A great writer doesn’t just inform. They spark emotion, build trust, and move people. That’s the magic of storytelling, and it’s what I bring to every project.Let’s bring your story to life. Services:Copywriting & CopyeditingCreative & Book WritingBook & eBook EditingBrand MessagingWebsite & Landing Page ContentBlog Posts & ArticlesEmail CampaignsPaid Media CopyBios & About PagesYou have something meaningful to share. I’ll help you say it in a way that lands.

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Lyana Pearson — Senior Copywriter at Gaia, Inc. in Louisville, CO, US | Unifers