Lance Worley
Rvp, Technology Accounts @NewtonX
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WORK HISTORY
Rvp, Technology Accounts @NewtonX
Atlanta, GA, US
I work with the world\'s best B2B brands to develop best in class marketing research. We partner with our Technology Clients to drive B2B-optimized Brand Strategy, Market Research, Buyer Insights, and Competitive Intelligence through expert interviews, surveys, and sales/marketing strategy.
EDUCATION
Clemson University
Bachelor of Science, Marketing
The University of Georgia
Master of Marketing Research, MMR
SKILLS
ABOUT LANCE WORLEY
Business leaders struggle to get quality insights from the right audience. I help to find and understand hard-to-reach B2B decision makers through custom research. I’d love to connect if you’re building your market research and customer insights strategies.After spending 12 years on the client side, I’m obsessive about helping teams uncover the “why” behind customer behavior and turning that into clear, actionable, business change. NewtonX empowers global B2B brands by delivering tailored market research solutions. We help the world’s leading technology companies solve their toughest business challenges through custom, high-quality B2B research.Previously, I led Customer & Market Insights for Salesforce’s Marketing Cloud and Commerce Cloud businesses. My background is in B2B research and go-to-market strategy — particularly around messaging, positioning, competitive intelligence, and buyer insights. Prior to Salesforce I was at UPS (eCommerce vertical) and Capital One (Venture/High Value segment).I chose NewtonX because of my own experience working with them as a supplier. Only NewtonX:• Connects businesses with 100% verified business professionals. We enable the highest data integrity, precision targeting, and client-centric service This is the best sample in the business.• Deliver best-in-class qualitative and quantitative research solutions. NewtonX is staffed with veterans from top Clients, Suppliers, and Consulting firms.• Translate complex business questions into actionable insights. As a Client, I prioritized suppliers who could understand and solve my business problems, like NewtonX.That’s why I’m here - I’d love the opportunity to work with you! Feel free to email me at l••••••••@newtonx.com to discuss your research needs.
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