Laurie Winton
- Role
- Sr Marketing Program Manager at Tektronix
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
Experience
Sr Marketing Program Manager
Apr 2018 — Present
Responsible for Americas marketing program strategy for aerospace and defense, consumer electronics, and automotive. Supervise Americas marketing operations and events functions. Strategic planning and tactical development to meet corporate, product line, and regional objectives. Drives campaigns to deliver performance to key metrics, adjusting program mix to achieve goals. Implements innovative approaches, experimenting and refining to accelerate revenue contribution. Collaborates with and supports product lines, marketing teams, and field team to engage and ‘delight’ customers.
Education
Washington State University
BA, Business Administration
1990 — 1996
University of Phoenix
MBA, Technology Management
2004 — 2006
Skills
- Strategic Planning
- Marketing
- Lead Generation
- Mergers & Acquisitions
- Product Marketing
- Brand Management
- Leadership
- Marketing Communications
- Strategy
- Management
- Product Launch
- Marketing Automation
- Cross-Functional Team Leadership
- Press Releases
- Marketing Strategy
- Direct Marketing
- Public Relations
- Program Management
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