Lisa V.

About Lisa V.

With a demonstrated history of success in higher education communications and marketing, I am passionate about using creative, data-driven strategies to amplify institutional missions and address communications challenges, delivering results for the institutions I serve. I recently started a new role as vice president for communications and marketing at University of Maryland Baltimore County (UMBC), a world-class R1 institution with more than students. I lead a team of 27 communications and marketing professionals who partner with divisions and departments across the university to deliver strategic marketing and communications campaigns. Previously, as vice president of marketing and communications at Goucher College, I led a dynamic team that created and executed integrated marketing and communications strategies that elevated the college\'s brand and drove engagement, applications, and donations. Our recent in-house development of the \"Inspiring Global Changemakers\" brand showcased the team\'s expertise in storytelling, content production, and digital marketing. I am currently pursuing an MFA in Nonfiction to further refine my ability to craft compelling narratives that resonate with diverse audiences.

Experience

1. Vice President of Communications and Marketing

   University of Maryland Baltimore County

   Jul 2025 — Present · Baltimore County, MD, US

   Lead a dynamic team of 27 communications and marketing professionals at UMBC. • Develop and implement innovative marketing strategies to enhance stakeholder engagement. • Drive impactful campaigns that showcase the university\'s mission through compelling storytelling. • Foster cross-departmental partnerships to amplify outreach and visibility across the institution.

Education

• Trinity College-Hartford

  B.A., English Literature

  1983 — 1987

• Goucher College

  Master of Fine Arts - MFA, Creative Nonfiction

Skills

• Corporate Communications
• Public Speaking
• Strategy
• Marketing Communications
• Higher Education
• Event Management
• Crisis Communications
• Event Planning
• Non-Profits
• Communication Training
• Advertising
• Magazines
• Integrated Marketing
• Market Planning
• Staff Development
• Marketing Strategy
• Nonprofits
• Press Releases
• Newsletters
• Retail
• Marketing
• Copy Editing
• Communication
• Speech Writing
• Editorial
• Strategic Communications
• Community Outreach
• Editing
• Program Development
• Management
• Social Media Marketing
• Copywriting
• Public Affairs
• Strategic Communications Counsel
• Teamwork
• Team Management
• Leadership
• Writing
• Project Management
• Training