Lu Zurawski

WORK HISTORY

EDUCATION

SKILLS

ABOUT LU ZURAWSKI

Creative thinker and innovator driven by curiosity and desire to find unique angles and differentiated commercial opportunities.Currently focused on the intersection of Digital Identity, personal data control and universal commerce/payments.Worked until August 2023 at Gen Digital (the global cybersecurity, privacy and identity protection company). Previously a career in payments, typically engaged in Market-Facing Product Management, responsible for converting market trends, events and \"zeitgeist\" into new opportunities.Typical responsibilities:Identify and develop strategic business propositions, particularly in the fields of Digital ID, authentication, verifiable credentials, Open Banking, new access models for payments and real time payment methods. Analysis of trends, threats, opportunities and impacts on product direction.Support business to deliver financial targets for contract renewals and new business.Evaluation of group technology capabilities and roadmaps.Corporate representative for industry analysts and investor briefings, press spokesperson across media channels, and frequent conference presenter.Policy liaison - responsible for interactions with regulatory bodies, policy makers and industry associationsPrior to 2014, worked at Logica (CGI), consultancy and strategic account management (sales),Strong visualisation and communication skills gained over many years of working across cultures and geographies; a confident and informal style suitable for fast-changing global businesses. Specialties: strategy, policy, marketing, business development, account management, sales, service creation, product management, deal construction, and overall joined-up thinking.Personal: lives in London with wife and two teenagers - an evolving payments, big data, and social media experience. In spare time, consumes and burns calories; keen cyclist (completed 1200km Paris-Brest, 1500km London-Edinburgh, and devised a 500km charity ride - Runs (still seeking sub 4 hour marathon), plays football and is an avid forager/cook.