Luz Jacome
Creative Director—currently Director, Brand Creative at kate spade | Master’s degree & BFA in Design & Research
- Role
- Director, Brand Creative at kate spade new york
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Luz Jacome
Creative Director | Photo & Video Art Direction | Digital & Print Design | 360° Brand Strategy & Human-Centered DesignI am a creative leader with 15+ years of experience building brand ecosystems that thrive at the intersection of high-end art direction, photography & video and human-centered design. My approach integrates a sophisticated design aesthetic with meticulous human-centered design, allowing me to lead multi-disciplinary high-output teams in delivering work that is emotionally impactful, visually relevant, and conversion-driven.From advertising agencies to internal brand-side leadership, I specialize in translating complex business objectives into 360° campaigns, spanning broadcast, digital products, and social platforms that prioritize the human experience without sacrificing brand elevation.
Experience
Director, Brand Creative
Jul 2022 — Present · New York, NY, US
Education
Maryland Institute College of Art
Master's degree – MPS User Experience: Human-Centered Design
2021
Parsons School of Design - The New School
Bachelor of Fine Arts – BFA, Communication Design
Design & Architecture Senior High School
Graphic Design / Architecture
Miami Dade College
Associate of Arts, Architecture
Skills
- Illustration
- Social Media
- Social Media Marketing
- Adobe Creative Suite
- Web Design
- Image Manipulation
- Collateral
- Corporate Identity
- Adobe Illustrator
- Logo Design
- Catalogs
- Adobe Photoshop
- Layout
- Corporate Branding
- Fashion
- Direct Mail
- Typography
- Art Direction
- Concept Development
- Mac
- Graphics
- Advertising
- Indesign
- Graphic Design
- Branding & Identity
- Illustrator
- Photography
- Brand Development
- Visual Communication
- Creative Direction
- Motion Graphics
- Photoshop
- Creative Strategy
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