Luz E. Correa

Strategic Communications Officer Vice President, Marketing @URBAN HEALTH PLAN, INC.

New York, NY, US

I am an executive leader responsible for developing and implementing data-driven marketing, external communications, and public relations strategies that amplify Urban Health Plan\'s (UHP) brand and assist in cultivating and strengthening relationships with patients, staff, and community stakeholders. I develop smart, culturally relevant, engaging campaigns that stand out and increase brand awareness in a highly competitive and evolving market.Achieved a 30% surge in social media engagement by launching innovative campaigns that resonate with diverse audiences, significantly exceeding the initial growth target of 15%. Creator of the \'Urbanizing Prevention\' campaign, blending effective branding with strategic communications to raise awareness and prevention of HIV in communities throughout New York City. Focused on cultivating a culture of excellence and mentorship, leading a diverse and talented marketing/communications team and consultants to deliver seamless communication strategies.

City University of New York City College

BA