Luz E. Correa
Strategic Communications & Healthcare Marketing Executive | Digital Engagement, Advocacy Campaigns, Brand Growth, Crisis Communications
- Role
- Strategic Communications Officer Vice President, Marketing at URBAN HEALTH PLAN, INC.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Luz E. Correa
Mission-driven communications and marketing leader with 15 + years of experience…
Experience
Strategic Communications Officer Vice President, Marketing
Oct 2021 — Present · New York, NY, US
I am an executive leader responsible for developing and implementing data-driven marketing, external communications, and public relations strategies that amplify Urban Health Plan\'s (UHP) brand and assist in cultivating and strengthening relationships with patients, staff, and community stakeholders. I develop smart, culturally relevant, engaging campaigns that stand out and increase brand awareness in a highly competitive and evolving market.Achieved a 30% surge in social media engagement by launching innovative campaigns that resonate with diverse audiences, significantly exceeding the initial growth target of 15%. Creator of the \'Urbanizing Prevention\' campaign, blending effective branding with strategic communications to raise awareness and prevention of HIV in communities throughout New York City. Focused on cultivating a culture of excellence and mentorship, leading a diverse and talented marketing/communications team and consultants to deliver seamless communication strategies.
Education
City University of New York City College
BA
2004 — 2008
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